To further shake things up, Signal recently began releasing boards throughout the winter, instead of just in the fall like the rest of the snowboard industry (and ski) industry. By working closely with feedback from the 50 odd beta subscribers, Lee fine tuned the concept and in fall 2016 launched what is now Signal’s hallmark product, the Signal Subscription Service. And after some tinkering Signal launched a Beta test just three years ago.
Before Birch Box was even around, another health-food centric subscription service caught Lee’s eye. It just gave us the freedom to try new things.”įrom this freethinking philosophy came the subscription service approach, another first in the snowboard industry. “It definitely taught me that you can look at business in a different way and find different avenues for revenue, and that you can find different ways to connect with people. “We were making more money on content then we were snowboards,” says Lee.
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And as a result, the series began to float the brand, instead of the other way around.
The videos garnered a sizable following on YouTube, where Signal found an audience not in the core, endemic snowboard community looking to see the latest tricks, but more with more casual enthusiasts and generally curious onlookers wowed by the creativity and ingenuity of it all. They even test the boards on hill to see real world applications of the experimental builds. Think recycled skateboards, glass, 3D printed carbon powder-some seriously zany stuff. Plus, like all Signal boards, it's built in the US by people who shred.Each video installment follows a wild and crazy snowboard concept as it rapidly moves from sketch to prototype within Signal’s Huntington Beach-based factory.
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There's a dual radius sidecut, which means that the sidecut is tighter between the bindings for quick response at low speeds, and when you get the full edge locked into the hill, the open radius outside the bindings keeps your turns solid. A sintered Durasurf base slides fast and holds a bunch of wax. The poplar core gets Signal's Mountain profiling, so it's thinner between the bindings, making it more responsive. In case you're wondering, the flex is medium-stiff, so while it'll press and butter, the real focus is on hard-charging stability. Triaxial fiberglass in the topsheet and the core work in conjunction with carbon stringers, increasing the response for a snappy ride. The directional twin shape features one centimeter of stance setback, for a directional ride that's still comfortable riding switch. The OG Flat runs on a flat profile, so you get the pop and solid landings of a cambered board, with extra float in both directions. Triax fiberglass and carbon stringers make it responsive, and the dual radius sidecut yields a progressive turn shape, so it's responsive when you're nibbling and stable when you're charging straight down gnarly lines. A flat profile keeps it floating in the deep without sacrificing hardpack stability. This directional twin shred stick is built tough to handle the big features from the steeps to the park. Signal Snowboards has been building the OG Flat snowboard for minute now, and the all mountain killer just keeps getting better.
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